Head of CVM
3
HeuriTel Growth

Growth Command

Where are we losing value, where can we create value, and what should we do next?

Illustrative simulationSynthetic Umoja Mobile dataNo partnership impliedUpdated 2 min ago
Protect high-value revenueKES 4.8m at riskGoal · Reduce loss by 12%
Grow AI Access31,760 eligiblePreferred route restricted
Increase pack penetration24,610 addressableUSSD/SMS first
Evidenced valueKES 1.55mCompleted simulation
KES 4.8m value at risk this period
Recharge
18%
Pack dropout
24%
Usage
16%
Dormancy
14%
Product gap
8%
30 daysSource · Revenue mart + product catalog
High-value customers are moving to Mass
High valueMassNewHigh valueMassDormant
32,440 subscribersSource · Value tier model v3.4
Ranked opportunities

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